Course curriculum

    1. How to Navigate this Toolkit (2-4 min)

    2. Welcome Message (1-3 min)

    3. Micro-Internship Overview (1-3 min)

    4. Intake Questionnaire (4-10 min)

    5. Learning Modules Overview (1-2 min)

    6. Accessible & Inclusive Marketing Facts (1-2 min)

    1. Identity (2-4 min)

    2. Shared Identities (2-4 min)

    3. Diversity & Inclusion in Digital Media (2-4 min)

    4. Inclusive Representation (2-4 min)

    5. Social Media Hashtags (2-4 min)

    6. Performative Activism (2-5 min)

    7. True Allies (2-4 min)

    8. Reflection

    9. Performative or True Ally? (15-20 min)

    10. What is a Numeronym? (4-6 min)

    11. Identify the Numeronym (3-6 min)

    12. #HashTags Best Practices (2-4 min)

    13. 5-Pillars-Inclusive-Marketing (2-5 min)

    14. Did these brand campaigns hit the mark? (4-6 min)

    1. Disability Representation (2-5 min)

    2. Inclusive Reflections (5-10 min)

    3. The Words "Disability" and "Disabled" (4-6 min)

    4. Test Your Approach (3-5 min)

    5. Person-First Language (2-4 min)

    6. Identity-First Language (3-6 min)

    7. Perspectives (3-6 min)

    8. Confronting Ableism (5-7 min)

    9. #WeThe15: Campaign Film (7-12 min)

    10. #WeThe15: Case Study (5-7 min)

    11. #WeThe15: Post Reflection Questions (7-10 min)

    12. Language Culture & Identity (2-4 min)

    13. Intersectionality in Marketing (2-3 min)

    14. #StartYourImpossible Case Study (5-8 min)

    15. Campaign Reflections (1-3 min)

    16. Critical Thinking and Extension

    1. Accessible versus Inaccessible (2-4min)

    2. Why Accessible Content is Important (3-5 min)

    3. BuzzFeed Case Study (2-4 min)

    4. BuzzFeed Outcomes (3-5 min)

    5. BuzzFeed: Key Lessons (3-5 min)

    6. Web Content Accessibility Guidelines (5-10 min)

    7. Closed Captions (5-10 min)

    8. Accessible Social Media Content (4-5 min)

    9. Alt Text (2-4 min)

    10. Color Contrast (3-4 min)

    11. Screen Readers (5-7 min)

    12. Solve for One Solve for Many (20-30 min)

    1. Artifacts for Application (1-2 min)

    2. Assess the Accessibility (5-7 min)

    3. Rate for Accessibility (5-7 min)

    4. Accessibility Check (5-7 min)

    5. Exit Poll (3-6 min)

    6. Next Steps

    1. Glossary of Important Terms

About this course

  • Free
  • 55 lessons
  • 0 hours of video content

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