Accessible & Inclusive Marketing Toolkit
Master techniques to create digital marketing that resonate with diverse audiences and ensure everyone feels included and valued.
How to Navigate this Toolkit (2-4 min)
Welcome Message (1-3 min)
Micro-Internship Overview (1-3 min)
Intake Questionnaire (4-10 min)
Learning Modules Overview (1-2 min)
Accessible & Inclusive Marketing Facts (1-2 min)
Identity (2-4 min)
Shared Identities (2-4 min)
Diversity & Inclusion in Digital Media (2-4 min)
Inclusive Representation (2-4 min)
Social Media Hashtags (2-4 min)
Performative Activism (2-5 min)
True Allies (2-4 min)
Reflection
Performative or True Ally? (15-20 min)
What is a Numeronym? (4-6 min)
Identify the Numeronym (3-6 min)
#HashTags Best Practices (2-4 min)
5-Pillars-Inclusive-Marketing (2-5 min)
Did these brand campaigns hit the mark? (4-6 min)
Disability Representation (2-5 min)
Inclusive Reflections (5-10 min)
The Words "Disability" and "Disabled" (4-6 min)
Test Your Approach (3-5 min)
Person-First Language (2-4 min)
Identity-First Language (3-6 min)
Perspectives (3-6 min)
Confronting Ableism (5-7 min)
#WeThe15: Campaign Film (7-12 min)
#WeThe15: Case Study (5-7 min)
#WeThe15: Post Reflection Questions (7-10 min)
Language Culture & Identity (2-4 min)
Intersectionality in Marketing (2-3 min)
#StartYourImpossible Case Study (5-8 min)
Campaign Reflections (1-3 min)
Critical Thinking and Extension
Accessible versus Inaccessible (2-4min)
Why Accessible Content is Important (3-5 min)
BuzzFeed Case Study (2-4 min)
BuzzFeed Outcomes (3-5 min)
BuzzFeed: Key Lessons (3-5 min)
Web Content Accessibility Guidelines (5-10 min)
Closed Captions (5-10 min)
Accessible Social Media Content (4-5 min)
Alt Text (2-4 min)
Color Contrast (3-4 min)
Screen Readers (5-7 min)
Solve for One Solve for Many (20-30 min)
Artifacts for Application (1-2 min)
Assess the Accessibility (5-7 min)
Rate for Accessibility (5-7 min)
Accessibility Check (5-7 min)
Exit Poll (3-6 min)
Next Steps
Glossary of Important Terms