InVisions

How to Navigate this Toolkit (2-4 min)

Welcome Message (1-3 min)

Micro-Internship Overview (1-3 min)

Intake Questionnaire (4-10 min)

Learning Modules Overview (1-2 min)

Accessible & Inclusive Marketing Facts (1-2 min)

Identity (2-4 min)

Shared Identities (2-4 min)

Diversity & Inclusion in Digital Media (2-4 min)

Inclusive Representation (2-4 min)

Social Media Hashtags (2-4 min)

Performative Activism (2-5 min)

True Allies (2-4 min)

Reflection

Performative or True Ally? (15-20 min)

What is a Numeronym? (4-6 min)

Identify the Numeronym (3-6 min)

#HashTags Best Practices (2-4 min)

5-Pillars-Inclusive-Marketing (2-5 min)

Did these brand campaigns hit the mark? (4-6 min)

Disability Representation (2-5 min)

Inclusive Reflections (5-10 min)

The Words "Disability" and "Disabled" (4-6 min)

Test Your Approach (3-5 min)

Person-First Language (2-4 min)

Identity-First Language (3-6 min)

Perspectives (3-6 min)

Confronting Ableism (5-7 min)

#WeThe15: Campaign Film (7-12 min)

#WeThe15: Case Study (5-7 min)

#WeThe15: Post Reflection Questions (7-10 min)

Language Culture & Identity (2-4 min)

Intersectionality in Marketing (2-3 min)

#StartYourImpossible Case Study (5-8 min)

Campaign Reflections (1-3 min)

Critical Thinking and Extension

Accessible versus Inaccessible (2-4min)

Why Accessible Content is Important (3-5 min)

BuzzFeed Case Study (2-4 min)

BuzzFeed Outcomes (3-5 min)

BuzzFeed: Key Lessons (3-5 min)

Web Content Accessibility Guidelines (5-10 min)

Closed Captions (5-10 min)

Accessible Social Media Content (4-5 min)

Alt Text (2-4 min)

Color Contrast (3-4 min)

Screen Readers (5-7 min)

Solve for One Solve for Many (20-30 min)

Artifacts for Application (1-2 min)

Assess the Accessibility (5-7 min)

Rate for Accessibility (5-7 min)

Accessibility Check (5-7 min)

Exit Poll (3-6 min)

Next Steps

Glossary of Important Terms